I’ve never been a big fan of Sex in the City, but I’m always a big fan of cakes. NY is (in my opinion, at least) most famous for a few types of cakes, the NY cheesecake, Baked Alaska and the cake reinvented by S in the City – the American cupcake. I seeked out for one, and literally bumped into the other. Ah, fate

We were actually searching for a Mexican street-food stall in SoHo that was located literally across the road from Eileens. Being completely blind, we just missed it for some stupid reason, and instead walked into Eileen’s for cake and directions. It was late and I was tired, and the little unassuming cake shop pulled at me like a magnet due to its quaint little size amongst other building blocks. I couldn’t have planned it any better. Eileen’s, it turned out, was a very famous and popular NY-styled cheesecake shop. Eileen herself actually gave us directions (by literally pointing across the road..doh).

.

.
Founded in 1975 as a wholesale bakery, the retail doors only became a reality when people started knocking on her door to buy cake. You can still see evidence of this inside – a small eat-in area of about 8 seats is supplemented by a gigantic wholesale-sized kitchen. Eileen herself was baking up a storm when we got there; apparently she was expecting a French film crew in the next hour. She still came out for a chat with her customers, which in my opinion, provides independent establishment with the extra personal touch compared to modern carbon-copy cafes

If you believe the internet, Eileen’s serves up one of the best (if not the best) cheesecake around in New York. And I agree. Deliciously smooth and light, tempered by just the right amount of sugar – unlike the commercially available cheesecakes with their faintly sickly sweet taste.

.

We ordered two mini cheesecakes – the original and the pecan.

.

The original

.

Pictures all around the teensy store. That’s the famous Eileen, by the way.

As we set there agape staring at the walls of reccomendations and awards, it finally dawned upon us that we were indeed in a treasured NY institution. Like wow. And not only does Eileen serves up a good cake, she is friendly and helpful as well. She seems to know most of her customers that walked in whilst we were there, and having been there since 1975, it’s no suprise that she is probably as local as they come.

.

Later that day, I literally bumped into the one place that I wanted to visit. I obviously didn’t realise that the cult following of Magnolia Bakery had resulted in a number of branches all across NY City. Hm. I was walking around Mid-town, and suddenly started spotting girls with paperbags from magnolia. Interesting. And then I spotted it.

.

.

Made famous by the SATC girls gossping over cupcakes, this NY institution was instantly elevated to the levels of glamour. Who would’ve known that cakes (especially cupcakes, the bane of children’s parties) could be elevated to glamour? Tourists (like myself) came from all over to experience the SATC phenomenan – heck, I don’t even watch it. But Magnolia Bakery transformed the cupcake industry as we know it. There are now dozens of Magnolia-wannabe bakeries all over the world, concentrating on pastel colors and sickly sweet frosting. Hey, I fall for it hook line and sinker too . I even had cupcakes for my wedding before it was all in-rage like it is now.

.

It was, as expected, super busy inside.

Cakes Cakes!

.

So anyway – because we had already eaten about 3 times over, I could only order one measly cupcake for us to share (REALLY could not fit any more in!). And it would just have to be the cult Red Velvet cupcake with cream cheese frosting.

First impression, not bad. Slightly plain-looking without the usual crazy pastel colors, but I don’t really care.

Digging in.

I’ve only really tasted one other red velvet before (other than mine) and it was Hummingbird Bakery’s. Magnolia’s is lighter than Hummingbird, both cake and frosting. This is most definately a good thing, Hummingbird excels in pretty presentation, but I do find their creations too much on the heavy side, dense cake and heavy frosting. Magnolia is also lighter on the sugar, which is really good as the frosting at Hummingbird usually ruins it – it’s nice, but far too much of it and far too sweet. Whereas Magnolia struck a good balance between flavours, lightness and sweetness.

I came away slightly dissapointed by the whole experience. It is probably the massive commercialisation – I don’t know what I expected, a hole in a wall? It feels like the KFC of fast food – nice enough, but the commercialisation ruins it slightly. Even though the cake is passable (slightly better than average I would put it), the whole experience is far from the homey home-grown bakery that was potrayed when Carrie & the girls gossiped in it.

Even though Eileen’s started off as a wholesale commercial venture, it had somehow manage to maintain the home-made neighbourhood feel about it, giving the cake character and the whole establishment history. Magnolia’s started off as an independent bakery, and morphed into a faceless commercial money-making giant – complete with branded gifts, countless stores and massive queues. Oh the irony.

Resources

Eileen’s Special Cheesecake
17 Cleveland Place
(corner of Kenmare and Centre Sts., opposite Lafayette and Spring Sts.)
New York, NY 10012
Spring St. Subway Stop

.

Magnolia Bakery
401 Bleecker St (W 11th Street)
New York, NY 10014
(other locations across NY)

You might also be interested in these

• flower
• Awesome America: Red Lobster
• A little prayer, a lit candle
• UK Explored- North York Moors
• Awesome America: Korean Fried Chicken War!